Our primary Middle Age Renewal Training (M.A.R.T.) mission is to reawaken positive emotions, restore forward momentum and implant a spirit of adventure in millions of unfulfilled men and women in their middle years. A secondary objective is to revitalize lagging businesses, governmental entities and private not-for-profit foundations by promoting collective revival among veteran on-board leaders, employees and volunteers.

From our home office in a suburb of Des Moines, Iowa we seek to spread our message throughout the United States, Canada and beyond. Roy Richards, M.A.R.T. founder and CEO calls upon thirty-two years of relevant business experience, both as a large company executive and as a small business entrepreneur. Despite career success, Roy describes his prior professional and personal life experience as "thirty years of sleepwalking through life."

Almost by accident in the year 2000, Roy awakened to the startling positive realization that persons in their middle years and beyond need not abandon dreams of a fulfilling vocation, mutually beneficial relationships and a joyful, prosperous lifestyle precisely on their own terms. In like manner, leaders can reinvent lagging organizations and recharge participant batteries through a coordinated, hands-on top-to-bottom collective renewal experience.

Our initial products are two books which present blueprints for individual and collective renewal. Our founder and author Roy Richards is available as a motivational speaker, a personal mid-life coach, or business consultant on motivation for seasoned employees.

Over upcoming months, we plan to offer motivational CD's, Audiotapes and DVD's and live day-long public seminars. Please check back periodically to receive notification of new product offerings and a schedule of upcoming events. To preview our two books, click below:

A Mid-Life Challenge - Wake Up! by Roy Richards

Wake Up Captain And Crew by Roy Richards